Social Marketing for Road Sharing Safety

For those not familiar with social marketing for behavior change campaigns, here are a couple of examples applied to road-safety:

How social media is helping road safety authorities

ROADSAFETYSOCIAL MARKETING AS A VEHICLE TO COMMUNICATE ROAD SAFETY
IN THE NORTH WEST PROVINCE OF SOUTH AFRICA: A BROAD INTRODUCTION

Education Strategies in Campus Areas

Bicycle and Pedestrian Safety Outreach Initiative

Harnessing Social Media to Improve Road Safety

For more, use search terms:  social marketing, bicycling, motorists, road safety, road sharing, behavior change campaigns, interactive social media, etc.

Suggestions for additional references most welcome! Use Contact.